Monday, May 23, 2011

Bucket a Hope- Fill it Up for the TCS World 10k run!

Bucket a hope: Fill it up! A campaign on individual giving in partnership with Bangalore Cares for the TCS World10k.
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All of us have a giving story. The times you helped someone and felt warm inside. The time you stepped into a classroom full of children jumping excitedly, hoping to add a little extra something to their routine. Or the time you planted a tree and realised how much you missed the green. Giving is indeed more receiving than receiving itself!

Touching someone's life positively is something that all of us look forward to do. Yet, we also worry about how, how much or how far it would go. 

As a run up to one of the biggest charity fundraisers in India, the TCS World 10k run in Bangalore, we at The Alternative turn the spotlight on giving. "Bucket a Hope" tells you how every drop can churn the ocean! We talk about the why, what and how of giving, the fantastic work of NGOs in Bangalore, incredible everyday heroes, passionate volunteers, those who literally stride miles to fund causes, giving champions, insight and interesting ways to give back. 
The "bucket" is something that each one of us has in our homes. So, time to grab your bucket and start filling it up with hope, if you haven't already! Be it time, money, talent, knowledge or just a smile, "giving" can make anyone feel better about themselves. 

So, what's your giving story? Blog about it, write to us about it, call and tell us, and we'll tell the world! Every story received will be featured on our website. Our editorial team will also choose the top 20 stories and the givers will receive a token of appreciation apart from many like minded people reading about their story.

What you need to do:
  • If you run a blog, use the Bucket a Hope button and blog about your giving story. Send us a link to the post and we'll publish an excerpt, linking back to your blog.
  • Share your story, photo or video by submitting it to
  • Call us at +91 9535160357.
  • Get all your friends to share their giving stories and fill the bucket!
A campaign by The Alternative, an independent online publication that chronicles and supports social change in India.
Online media associates of 

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Visit The Alternative for more inspiring stories
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